The Pepsi Challenge in Salt Lake City

Pepsi is bringing the iconic blind taste test to your area, inviting consumers to put their taste to the ultimate test and decide for themselves who has the superior-tasting cola.

Last year, the Pepsi Challenge results were undeniable. In 2025, Pepsi Zero Sugar beat Coca-Cola Zero Sugar in the majority of stops along the national Pepsi Challenge tour — including Atlanta, Coke’s hometown — with more than 66% of participants choosing Pepsi Zero Sugar.

Now, fans in the Salt Lake City area will have the chance to take the famous challenge. And this year there's even more flavor on the table – with attendees putting Pepsi Zero Sugar Wild Cherry to the test too.

**HERE ARE THE DETAILS:**

**What:** Days of 47 Rodeo

**Date:** July 21 – 25

**Time:** 4 PM – 11 PM MT

**Location:** Utah State Fairpark (155 North 1000 West, Salt Lake City, UT, 84116)

**Tickets Needed:** Yes